How to implement a Business Intelligence model in a company, step by step
It is important for a company to have a good Business Intelligence (BI) model. The volume of corporate data has grown exponentially in the last five years and the danger of data overload, of getting lost in the excess of information, is real and a problem for the future of companies.
The use of Business Intelligence in a company makes it possible to organise and analyse this huge amount of information and transform it into useful conclusions in the form of graphics that can be understood at a glance. This structured, summarised, and condensed data allows you to understand the true state of the business and make decisions that will increase its efficiency.
Because BI processes and interprets all conceivable inputs (databases, files, programmes, apps, sensors, traffic and online management, etc. ), it is a transversal model. This adaptability allows it to be used in any company, in any industry, and at any level.
A CASE STUDY
Prosegur AVOS, Prosegur's business unit specialising in the digital transformation of the finance and insurance sector, stands out as a specialist in Business Intelligence. What all its clients have in common is that, like the economy as a whole, they are undergoing a process of accelerated digitalisation to ensure their competitiveness. With the introduction of new technologies, the volume and complexity of corporate information is rapidly increasing. And with it the need to deal appropriately with its core, the fundamental unit of meaning: the data. That's why it's dubbed "the oil of the twenty-first century."
1. Personal trust
As a result, a medium-sized company, such as one in the banking or insurance industries, must make an initial strategic decision now in order to make the best decisions in the future: putting the BI installation in the hands of a professional. "This way you can focus fully on the business and get it right first time, because BI delivers conclusions that translate into informed decisions. This quality is key, because businesses cannot afford a trial-and-error model, as one wrong decision based on unreliable BI can have huge negative consequences," explains Roberto Centeno, IT Solutions Manager at Prosegur AVOS.
Prosegur AVOS does not start with the technology, but with the people who will use it. When a big project comes up, they need to be accompanied to understand their needs, their expectations and the personality of the company. This knowledge is mutual and allows the company to understand all the possibilities of the BI model and to know exactly what information it needs to achieve its goals.
For some business processes, this information is already available, as they generally already have an adequate level of digitalisation. For others this is not the case, e.g. completely manual processes. Before Business Intelligence can be implemented, the process must be redesigned to create a data path. For example, using a BPM (Business Process Manager) or tools to capture and measure analogue tasks. This is the case in an office where most users prefer to do business the old-fashioned way.
"However, if a company chooses a complete BI model, it will be able to extract all the commercial keys: how, when, where, and by whom a service is engaged," adds Roberto Centeno. Also whether this offer is more successful in one sector than another and why. You can also find out what consumption patterns your online channel generates, user profiles, customer feedback or the impact of a marketing campaign, so it can be personalised".
3. Boosting productivity
This requires a complete review of productivity in all departments. You need to know which teams are over- or under-staffed, whether there are duplicated tasks, how efficient each workstation is, how much paperwork is involved, how long it takes on average to process a case, how high the workload is, how absenteeism is developing, how satisfied customers are, how much time is spent on training, meetings and internal services, how thousands of hours and euros can be saved by changing one small step in the supply chain, etc.
A new company is effectively created from all available information. This is its goal: to gain a much deeper understanding of itself, its products and services, consumers and the market in order to better adapt to them, anticipate how they will evolve, and be more competitive in the long run.
4. Process optimisation
From here, the company only has to define these goals. Its BI partner will make sure they are achievable and will enter all the separate sources and databases to out them through the BI process. It can also help automate some processes, especially the administrative ones, which will add value to Prosegur's AVOS service, as this technological trend will be crucial for the company's efficiency in the coming years. "We do not stop at BI, we go further and adapt processes based on what we learn," adds Roberto Centeno.
5. Customised dashboards
As the deployment progresses, the company will only need to review the dashboard proposals, i.e. the presentation of reports from BI with the information summarised in key points. And it will decide whether it prefers one type of chart or another, whether it wants to visualise productivity parameters this way or that. With these settings, the BI technology will be ready, and the company must decide whether to implement it physically on the company servers or manage the services via the cloud.
Business Intelligence can be applied to many processes, even more than those within the company itself. In the spirit of transparency, Prosegur AVOS offers its clients dashboards on the effectiveness of the back-office services it provides so that they can check their efficiency and productivity levels. This quality of service to the client is reflected in its reputation as a strategic reference partner.